Now this is a thing we love… Norwich City FC replaced the logos of their shirt sponsors for last Saturday’s Sky Bet Championship match against Coventry City with the logo of suicide prevention charity Samaritans.

Ahead of World Mental Health Day today (Tuesday, October 10), for their game away against Coventry on Saturday, October 7, the club partners and shirt sponsors Lotus, Sekura.id and Turismo de Gran Canaria generously gifted their shirt sponsorship to the charity Samaritans, helping to raise awareness of the crucial support the charity provides.

The player-worn and signed shirts will be available for auction from the week commencing October 23 and all proceeds will be donated to Samaritans.

Prior to this game, NCFC invited all clubs in the EFL Championship to create their own ‘fictional line-